Malcolm is the King of Love, lord of the The Love Cult and a minor character in Don't Hug Me I'm Scared 3. He is worshipped by Shrignold and his friends, and is fed gravel. In the credits, he is set on fire with a jerry can from the Kickstarter Videos.


  • When he is set on fire during the credits, a gas canister with Money Man's symbol on it can be seen to the right.
  • A mini statue of him is seen in Episode 4.
  • Malcolm has made 2 cameos in Don't Hug Me I'm Scared 6.
  • Malcolm was the second character to have his name introduced onscreen, while the others either remain with unknown names or were revealed via social media. The first was Michael.