"FEED ME! GRAVEL!"
Malcolm is the King of Love, lord of the The Love Cult and a minor character in Don't Hug Me I'm Scared 3. He is worshipped by Shrignold and his friends, and is fed gravel. In the credits, an old man sets him on fire with a jerry can from the Kickstarter Videos.
- When he is set on fire during the credits, a gas canister with Money Man's symbol on it can be seen to the right.
- A mini statue of him is seen in Episode 4.
- Malcolm has made 2 cameos in Don't Hug Me I'm Scared 6.
- Malcolm was the second character to have his name introduced onscreen, while the others either remain with unknown names or were revealed via social media. The first was Michael.